We want to support ambitious businesses in the wellbeing economy that promote physical and mental health. To invest in businesses that bring people across all generations together in meaningful and novel ways to drive positive social outcomes.
The global Covid-19 pandemic has demonstrated the critical symbiotic relationship between wellbeing and economic prosperity. When our wellbeing is compromised, our ability to live, learn and engage with life can have dramatic consequences.
We also know that lives are becoming longer and that we must think differently about where and how people will live and how these extra years must be filled with vitality and purpose.
The opportunities ahead are large and exciting and so we want to support individuals with ambitious ideas that will change and enrich our society.